I have 11 years of experience in marketing communications. I specialize in IT, marketing, tourism, FMCG, and sports industries. Over the past 5 years, I've actively contributed to crafting and implementing digital communication strategies, defining brand tones of voice, and creating content for over 10 brands. My commitment to staying abreast of market trends allows me to develop and implement effective digital strategies for companies. I am currently exploring new job opportunities.
Professional skills
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- Professional qualification in PR and advertising.
- Proven expertise in developing and implementing digital communication strategies and tones of voice across diverse channels: emails, websites, landing pages, social media, Google Ads, webinars, offline presentations, and SEO.
- Proficient in writing, editing, and proofreading marketing content in English, Italian, and Russian, encompassing articles, cases, interviews, news, press releases, landing pages, emails, social media posts, and Google ads.
- Skilled in designing websites and landing pages using Figma, Canva, CapCut, Adobe Creative Suite (Photoshop, Lightroom, Adobe Premiere, etc.), Microsoft Clipchamp, Wordpress, Tilda, Wix, and Qwilr.
- Accomplished in team management (Jira, Slack, Trello, and Bitrix) with experience leading teams of up to 10 individuals.
- Strong communication skills.
- Professional proficiency in project management methodologies such as Agile, SCRUM, and Kanban.
- Demonstrated teamwork skills with a client-oriented approach in multitasking scenarios.
Portfolio
2020-2025 Creation of websites, landing pages, social media channels in English and in Italian
Results:
• Instagram posting and ads for a hairdresser in Rome
• Website for a hairdresser in Rome
• E-commerce website for a fashion retailer in Moscow
• Landing for the Tinkoff Bank stories in Moscow
Proficient in utilizing Figma, Photoshop, Tilda, Wix, Qwilr, and Bitrix.
Results:
• Instagram posting and ads for a hairdresser in Rome
• Website for a hairdresser in Rome
• E-commerce website for a fashion retailer in Moscow
• Landing for the Tinkoff Bank stories in Moscow
Proficient in utilizing Figma, Photoshop, Tilda, Wix, Qwilr, and Bitrix.
Web Design and Content
2024-2025 Digital Marketing and Graphic Management in English and in Italian for Eurotime Italia Srl
Clients at the Agency:
Main Responsibilities:
1.Print Design
Created a variety of printed materials including billboards, flyers, business cards, brochures, and newsletters.
Tools used: Adobe Illustrator, Adobe Photoshop, Lightroom, Canva.
2.Web Design & Development
Designed and built websites and online platforms using: WordPress, Tilda, Wix.
Developed visuals and texts for digital channels including:
social media posts and ads (Meta Business Suite, Facebook, Instagram, LinkedIn, YouTube), email campaigns.
Created promotional and presentation videos with custom graphics and subtitles.
Tool used: Adobe Premiere, CapCut, Microsoft Clipchamp
5.SEO
Created text and visual content for websites. Configured SEO attributes on web pages and in Google Search Console. Set up geo-location listings on Apple Maps and Google Maps.
Clients at the Agency:
- Eurotime Italia – Marketing Agency
- Granducato di Bracciano – Hotel
- Taverna Divus – Bar
Main Responsibilities:
1.Print Design
Created a variety of printed materials including billboards, flyers, business cards, brochures, and newsletters.
Tools used: Adobe Illustrator, Adobe Photoshop, Lightroom, Canva.
2.Web Design & Development
Designed and built websites and online platforms using: WordPress, Tilda, Wix.
- granducato.eu
- eurotime-international.com
- vichinga.it
- domus21.net
- butwhogroup.com
- zerialiclaudio.com
- vetralis.it
- tetratec.biz
Developed visuals and texts for digital channels including:
social media posts and ads (Meta Business Suite, Facebook, Instagram, LinkedIn, YouTube), email campaigns.
- Eurotime Italia Facebook
- Eurotime Italia Instagram
- Granducato di Bracciano Instagram
- Eurotime Italia LinkedIn
Created promotional and presentation videos with custom graphics and subtitles.
Tool used: Adobe Premiere, CapCut, Microsoft Clipchamp
5.SEO
Created text and visual content for websites. Configured SEO attributes on web pages and in Google Search Console. Set up geo-location listings on Apple Maps and Google Maps.
- Granducato di Bracciano
- Taverna Divus
Digital Marketing and Graphic Management
2023-2024 Writing of IT articles, news in English for Social Discovery Group
Results:
• Article for Medium.com: "Swipe Away Loneliness: 2024 Dating Trends Forecast''(screenshot).
• Article for HudsonWeekly.com: "Social Discovery Group: How AI Dating is Combating Loneliness and Developing Relationships" (screenshot).
• Article for the LinkedIn channel SDG Experts Speak Up: "Swipe Right into Virtual Romance: VR Dating Takes Center Stage" (screenshot).
• Article: "New Studies Explore the Intricacies of Loneliness, the Importance of Connection, and the Advancements in AI".
• Article: "Embracing Digital Connection: 2024 Dating Trends".
• Article: "The Future of Digital Connection".
• Article: "How Gamification Strengthens Social Connections".
Results:
• Article for Medium.com: "Swipe Away Loneliness: 2024 Dating Trends Forecast''(screenshot).
• Article for DailySiliconValley.com: "Empowering Startups: Navigating Crisis with Strategic Financing'' (screenshot).
• Article for Original.Newsbreak.com: "Dmitry Volkov — Interview With Mark Brooks'' (screenshot).• Article for HudsonWeekly.com: "Social Discovery Group: How AI Dating is Combating Loneliness and Developing Relationships" (screenshot).
• Article for the LinkedIn channel SDG Experts Speak Up: "Swipe Right into Virtual Romance: VR Dating Takes Center Stage" (screenshot).
• Article: "New Studies Explore the Intricacies of Loneliness, the Importance of Connection, and the Advancements in AI".
• Article: "Embracing Digital Connection: 2024 Dating Trends".
• Article: "The Future of Digital Connection".
• Article: "How Gamification Strengthens Social Connections".
Content Marketing
2022-2023 Writing of IT articles, cases, interviews, news, white papers in English for Graip.ai
Results:
• Article: "How to Automate Accounts Receivable With IDP''.
• Article: "New Use Cases of ChatGPT and IDP in Automation Processes''.
• Article: "Automation for Retail and CPG: Trends, Challenges, and Use Cases in 2023''.
• News: "Free trial of Intelligent Document Processing".
• Article: "Robotic Process Automation (RPA): What It Is, How It Works, and Where It Can Be Used".
• Article: "How to Extract Data From PDF Documents for Business".
• Article: "An Overview Of Invoice Scanners: Definition, Types, Use Cases, and Process".
• Article: "Data Capture Guide: What Is Data Capture, How Does It Work, What Are The Methods and Advantages".
• White Paper: "Invoice Scanning Software in 2022".
• Interview: "How to Build Highly Accurate Document Processing With the New-Generation ML Model''.
• Article: "What is Automatic Data Entry & How It Optimises Workflows''.
• Article: "How to Streamline Your Accounts Payable Process With IDP''.
Results:
• Article: "How to Automate Accounts Receivable With IDP''.
• Article: "New Use Cases of ChatGPT and IDP in Automation Processes''.
• Article: "Automation for Retail and CPG: Trends, Challenges, and Use Cases in 2023''.
• News: "Free trial of Intelligent Document Processing".
• Article: "Robotic Process Automation (RPA): What It Is, How It Works, and Where It Can Be Used".
• Article: "How to Extract Data From PDF Documents for Business".
• Article: "An Overview Of Invoice Scanners: Definition, Types, Use Cases, and Process".
• Article: "Data Capture Guide: What Is Data Capture, How Does It Work, What Are The Methods and Advantages".
• White Paper: "Invoice Scanning Software in 2022".
• Interview: "How to Build Highly Accurate Document Processing With the New-Generation ML Model''.
• Article: "What is Automatic Data Entry & How It Optimises Workflows''.
• Article: "How to Streamline Your Accounts Payable Process With IDP''.
Content Marketing
2021-2022 Writing and management of IT articles, cases, interviews, news in Russian for SberCloud
Results:
• Press Release: "SberCloud прошла сертификацию по стандарту PCI DSS"
• News: "Новая Windows Server 2022 в облаке SberCloud — новые возможности клиентов"
• News: "Специальное предложение «180 дней тестового периода резервного копирования» для всех клиентов"
• Article: "Как работает технология DNS''
• Article: "Объясняем на кейсах: польза CDN для бизнеса"
• Article: "Что такое объектное хранилище S3 и как его используют"
• Article: "Основы резервного копирования"
• Case: "Сервис видеоконференций на базе облачной инфраструктуры Cloud.ru"
• Case: "Построение ИТ-инфраструктуры инвестиционной компании в облаке Enterprise"
Results:
• Press Release: "SberCloud прошла сертификацию по стандарту PCI DSS"
• News: "Новая Windows Server 2022 в облаке SberCloud — новые возможности клиентов"
• News: "Специальное предложение «180 дней тестового периода резервного копирования» для всех клиентов"
• Article: "Как работает технология DNS''
• Article: "Объясняем на кейсах: польза CDN для бизнеса"
• Article: "Что такое объектное хранилище S3 и как его используют"
• Article: "Основы резервного копирования"
• Case: "Сервис видеоконференций на базе облачной инфраструктуры Cloud.ru"
• Case: "Построение ИТ-инфраструктуры инвестиционной компании в облаке Enterprise"
Content Marketing
2020-2021 Writing and management of IT articles, cases, interviews, news in English for Performance Lab
Results:
• Article: "How to speed up JMeter — Part 1"
• Article: "How to speed up JMeter — Part 2"
• Article: "How to Speed Up a WordPress Site"
• Article: "WordPress Optimization and Performance Testing Case"
• Case: "Banking System Load Testing for Payroll Card Programs"
• Case: "FIS Profile Banking System Load Testing"
• Case: "How we automated performance testing for an ATM control system"
• Case: "Performance Testing of Blue Prism Intelligent Robotic Process Automation for Banking"
• Interview in Russian: "Интервью с Мухамедом Талха – начальником по инновационным ИТ-технологиям крупнейшего банка Египта и Ближнего Востока, Каирского банка (Bank du Caire)"
• News: "Performance Lab is proud to be listed a Top QA Partner by Clutch"
Results:
• Article: "How to speed up JMeter — Part 1"
• Article: "How to speed up JMeter — Part 2"
• Article: "How to Speed Up a WordPress Site"
• Article: "WordPress Optimization and Performance Testing Case"
• Case: "Banking System Load Testing for Payroll Card Programs"
• Case: "FIS Profile Banking System Load Testing"
• Case: "How we automated performance testing for an ATM control system"
• Case: "Performance Testing of Blue Prism Intelligent Robotic Process Automation for Banking"
• Interview in Russian: "Интервью с Мухамедом Талха – начальником по инновационным ИТ-технологиям крупнейшего банка Египта и Ближнего Востока, Каирского банка (Bank du Caire)"
• News: "Performance Lab is proud to be listed a Top QA Partner by Clutch"
Content Marketing
2020-2021 Editing and proofreading of IT social media posts in English for Performance Lab's LinkedIn
Some of the posts:
Some of the posts:
- Common cost-cutting mistakes made by IT business leaders
- The renowned international agency Clutch has rated Performance Lab among the Top 100 BPO companies.
- How to enhance customer engagement?
Content Marketing
2019-2020 Social media strategy and posting in Russian for the tour operator Ambotis Holidays
Results:
Based on the new SMM strategy I created and implemented, outreach on Instagram increased by 2.5 times, on Facebook by 1.5 times, and on Vk.ru by 2 times; engagement on Instagram increased by 2 times.
The client's social media accounts:
• instagram.com/ambotis/
• facebook.com/AmbotisMoscow/
• vk.com/ambotistours
• t.me/AmbotisRussia
Results:
Based on the new SMM strategy I created and implemented, outreach on Instagram increased by 2.5 times, on Facebook by 1.5 times, and on Vk.ru by 2 times; engagement on Instagram increased by 2 times.
The client's social media accounts:
• instagram.com/ambotis/
• facebook.com/AmbotisMoscow/
• vk.com/ambotistours
• t.me/AmbotisRussia
Posting on Instagram
2019-2020 Social media advertising in Russian for the tour operator Ambotis Holidays
Results:
• One of the social media advertising campaigns to promote Maldivian tours at a cost over $3,000 received 10 leads per for every $25 spent.
Results:
• One of the social media advertising campaigns to promote Maldivian tours at a cost over $3,000 received 10 leads per for every $25 spent.
Advertising on Facebook
2019-2020 PR in Russian for the tour operator Ambotis Holidays
Results:
Results:
- Up to 10 publications per month in B2B media with references to Ambotis Holidays.
- The best advertising article gathered 30,390 viewers.
Article on Turizm.ru
2019-2020 Media advertising in Russian for the tour operator Ambotis Holidays
Results:
• Up to 20 banners per month in B2B media with references to Ambotis Holidays.
Results:
• Up to 20 banners per month in B2B media with references to Ambotis Holidays.
Banner on Sletat.ru
2018 Social media strategy in Russian for the fitness studio PRO TRENER
The client's social media accounts:
• instagram.com/protrenerstudio/
• facebook.com/ProTrenerStudio/
• vk.com/protrenerstudio
• t.me/protrener
• facebook.com/ProTrenerCamps/
• instagram.com/protrenercamps/
The client's social media accounts:
• instagram.com/protrenerstudio/
• facebook.com/ProTrenerStudio/
• vk.com/protrenerstudio
• t.me/protrener
• facebook.com/ProTrenerCamps/
• instagram.com/protrenercamps/
Posting on Instagram
2018 Social media advertising management in Russian for the fitness studios PRO TRENER
Advertising on Instagram
2018 Email content in Russian for the fitness studios PRO TRENER
Emailing
2013-2014 Writing and management of articles, news, hotel and resorts descriptions, emails, ads in Russian for Sodis Tour Operator
Results:
• Article: "Норвегия"
• Article: "Осло"
• Article: "Валенсия"
• Article: "Вена"
• Hotel description: "Le Meurice 5*, Paris"
• Resort description: "Маин Спа"
Results:
• Article: "Норвегия"
• Article: "Осло"
• Article: "Валенсия"
• Article: "Вена"
• Hotel description: "Le Meurice 5*, Paris"
• Resort description: "Маин Спа"
Content Marketing
Contacts
